The Supreme Capital Development Authority (SCDA) will hold a press conference today to launch the sale of naming rights for 10 Riyadh Metro stations to investors, large companies and brands in the local and international private sector, with the aim of maximizing the city's revenues from the project and launching promising marketing and commercial opportunities for the private sector.

The SCDA has developed a methodology for naming a number of stations that takes into account the names of nearby national, historical and archaeological sites. The Supreme Authority for the Development of Riyadh City has developed a methodology for naming a number of stations that took into account the names of stations adjacent to national, historical and archaeological sites. The sale of station naming rights provides the opportunity for investors in the local and international private sector to enhance the presence and spread of their brands through the purchase of naming rights of the project stations will be available for major brand names to be established in the eyes of the public, and the purchase of station naming rights provides a package of advantages and advertising and promotional opportunities for the private sector to introduce their products directly.

The purchase of station naming rights provides a package of advantages and advertising and promotional opportunities for the private sector to directly introduce their products.