The second edition of the Saudi Entertainment and Amusement Exhibition «SEA» kicked off in Riyadh yesterday, with participation from 23 countries, where international exhibitors will participate in the event with companies from the United States and European countries, there is also a delegation from the Ministry of Trade and Industry of the United Kingdom with the participation of various international pavilions, at the Riyadh International Convention and Exhibition Center.

Riyadh International Convention and Exhibition Center.

The Kingdom's entertainment sector is witnessing intense activity as the Kingdom announced an investment of $64 billion in developing the entertainment industry over the next decade as part of Vision 2030. The Kingdom is pursuing planned social and economic reform programs led by Crown Prince Mohammed bin Salman bin Abdulaziz, who has announced a $64 billion investment in developing the entertainment industry over the next decade as part of Vision 2030.

On this occasion, Nathan Wagh, Director of Events at dmg, the organizer of the exhibition, explained that SEA will contribute to making the Kingdom a major entertainment destination locally and internationally, and praised the boom in entertainment facilities such as cinemas spread across the country, concerts, sporting events and other entertainment complexes Wagh stressed the need to focus on providing attractive entertainment destinations, noting that recent laws, especially those related to empowering women and encouraging leisure and entertainment activities, are helping to push the country towards prosperity at all levels, and all these factors put us in a good position to attract international companies that view Saudi Arabia as a new and prosperous market."