Real estate is one of the most important and most important activities that need great effort in marketing its units, as it is characterized by its high price and the difficulty of making the decision to buy due to the number and diversity of projects and the different payment methods and means of advertising followed by real estate development companies.
Real estate is one of the most important and most important activities that need great effort in marketing its units.
Thus the importance of the marketing plan appears and in this series of articles we recognize the term (marketing plan).
تعريف خطة التسويق (Marketing Plan): A comprehensive plan that organizes the company's marketing efforts, with the aim of achieving certain marketing objectives in a specific period of time. The marketing plan includes all promotional campaigns that will be performed over the specified periods of time within the plan.
Marketing Plan.
Major tasks of the marketing plan
Formulate key messages according to the project's demographics and prospective customers.
Choosing the methods through which the project will be promoted such as digital platforms, traditional methods, or a combination of both.
Set up success metrics and timelines to identify and continually evaluate results.
Set up success metrics and timelines to identify and continually evaluate results.
Conduct market research and make it available to marketers so they can make the right decisions at the right time.
Characteristics of a marketing plan
The plan should be based on factual data about the property
The planning process should be flexible and adaptable
The plan should be unpredictable, accurate and based on reliable data.
Marketing Mix
The marketing mix is a set of marketing activities aimed at providing the right product at the right place and time at the right price, and promoting it by effective means, the marketing mix is known as (4P) and consists of:
Product.
Price (Price).
Market (Customers) (Place).
Promotion.
The marketing plan is the roadmap that any company follows in order to organize, implement and follow up on various marketing strategies to achieve the company's goals in a specific period of time. It is the compass that any company or organization follows in order to be able to know the goals and the position of the company in the market and the strength of competitors and effective advertising methods and how to reach customers and persuade them to buy, and the marketing plan also helps the company to predict the threats it faces and work to overcome them.
Marketing plan.
