No one is unaware of the vital role played by the specialized media in serving and promoting the economic sectors because of its power and influence in shaping public opinion and determining its trends, which requires it to be honest and impartial in reflecting reality, and this naturally requires absolute cooperation between the authorities that are sources of information and media professionals in their various specialties, so that they can be analyzed professionally to help make the right decision at the right time.

Due to the huge size of the real estate sector, and the lack of specialized media in public opinion institutions (newspapers, radio, televisionIn the recommendations of the wonderful cultural and real estate evening organized by Diwaniya Al-Kharmani last Thursday, in which I had the honor of participating and speaking, the importance and necessity of establishing a professional and scientific entity that brings together colleagues who specialize in real estate media, in order to provide responsible professional services away from personal interests, and the entity that has been tentatively named the "Real Estate Media Association", where this approach comes to exchange experiences between those who have witnessed fluctuating periods of real estate history until they became witnesses to the era who can professionally read the future through current data in order to benefit those interested in the real estate sector and the real estate sector.

It is beautiful that these endeavors and ideas coincide with the qualitative leap that the Kingdom is going through at both the local and global levels, and the Kingdom's hosting of Expo 2030, which will attract more international investments.

This requires intensive media efforts and specialized channels that showcase the resources and capabilities of different sectors, especially the real estate sector.