Real estate advertisements in Saudi Arabia are governed by several controls and conditions set by the General Real Estate Authority, to enhance reliability in the Saudi real estate market and reduce fictitious advertisements.
The Board of Directors of the General Real Estate Authority issued “Real Estate Advertising Controls The Board of Directors of the General Real Estate Authority issued the ”Real Estate Advertising Controls" which aims to reduce fake advertisements related to the real estate sector, enhancing its reliability and raising the level of credibility of the advertising platforms.
This includes Real Estate Advertising Controls, to enhance the reliability of the Saudi real estate market and reduce fake advertisements.
The real estate advertising controls include that the advertiser must be a Saudi national, and that advertisers must be registered through the National Access Platform, or the advertiser must be the owner of the property, or an agent of the owner under a legitimate agency, or a real estate broker under a written authorization or judicial order, in addition to the advertisement must include the name and description of the advertiser or a legal entity licensed to practice the activity in the Kingdom.
The advertisement must include the name and title of the advertiser or a legal entity licensed to practice the activity in the Kingdom.
Penalties for violating the regulations
The Authority stressed that if any of the license conditions are violated, it will take a number of statutory measures that include requiring the platform to remove the advertisement and warning it, suspending the advertiser from publishing in the platform for a period not exceeding one year, suspending the license of the real estate platform for a certain period and announcing this, withdrawing the license of the electronic platform and announcing this, and referring violators to the competent authority to complete the statutory procedures regarding them.
The issuance of these regulations comes in addition to the issuance of the licenses. The issuance of these regulations comes within the role of the General Authority for Real Estate in regulating the real estate sector, preserving the rights of real estate dealers, enhancing the governance of the sector, raising the efficiency of its performance, maintaining its sustainability, serving its partners, and raising the level of transparency of the sector.
It also comes in implementation of the comprehensive strategic plan for the real estate sector, realizing the Authority's vision to make the real estate sector attractive and vibrant, characterized by confidence and innovation, raising the efficiency of the real estate sector in the Kingdom, encouraging investment in it and achieving the strategic vision of the real estate sector in the Kingdom.
What are the real estate advertising controls?
They are controls that prevent the publication of advertisements for the sale or rental of real estate through social media, or any means outside the electronic real estate platforms, which is a safe framework for publishing these advertisements. Therefore, the publisher of the real estate advertisement must adhere to these controls; namely:
- The purpose of the advertisement must be clear, whether it is a sale or rental advertisement.
- The advertiser's name and description (owner - authorized) must be published.
- The advertiser's license number should be published whether it is (office - real estate marketer - freelancer).
- The price and description of the property should be mentioned.
- Write the location of the property in detail, as a minimum (city - neighborhood - plan number).
- Write the official names of cities and streets with the permission to add recognizable names for these places.
- All property data must be written, such as: Area, boundaries, and length.
- The declaration must include the status of the property in terms of: - the existence of any dispute over the property - the status of the property if it is mortgaged or there is something that prevents its disposal.
- Any pivotal information about the property, such as: Rights that are not documented in the property document or any information that may affect the financial value of the property and even the decision targeted by this advertisement.
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- The purpose of the advertisement must be clear, whether it is a sale or rental advertisement.
- The advertiser's name and description (owner - authorized) must be published. - The advertiser's license number should be published whether it is (office - real estate marketer - freelancer).
- The price and description of the property should be mentioned. - Write the location of the property in detail, as a minimum (city - neighborhood - plan number).
- Write the official names of cities and streets with the permission to add recognizable names for these places.
- All property data must be written, such as: Area, boundaries, and length. - The declaration must include the status of the property in terms of: - the existence of any dispute over the property - the status of the property if it is mortgaged or there is something that prevents its disposal.
- Any pivotal information about the property, such as: Rights that are not documented in the property document or any information that may affect the financial value of the property and even the decision targeted by this advertisement.
