“LEWAN” Riyadh is expected to be launched in its first edition with the participation of 88 national companies and institutions in the exhibition, which will be held from October 12-14 at the Kingdom Center (Four Seasons Hotel) in Riyadh, under the patronage of the wife of His Royal Highness Prince Faisal bin Bandar, Governor of Riyadh.
The exhibition is considered a vital platform for institutions, companies and visitors to make deals and see the latest in the world's industries and keep abreast of the latest regional and global technologies and trends.
The Director General of the Committee revealed that the exhibition will be held on October 12-14 at the Kingdom Center (Four Seasons Hotel) in Riyadh. The Director General of the Exhibition Organizing Committee, Mohammed Al-Afis, revealed that the exhibition serves as a marketing channel for exhibiting companies (agents, distributors and suppliers) and an entrance for them to simulate the needs of Saudi homes within a profitable and organized business environment that allows participants and visitors to achieve all their aspirations and desired goals, innovate new business ideas, acquire a customer base, develop business and upgrade Saudi brands towards the global level.
<Al-Afis stressed that the exhibition enjoys a pastoral, media and publicity briefing that has been coordinated on the largest scale with the aim of highlighting the unique professional experiences, which will be transformed into a collective experience of great moral and material value. He pointed out the importance of the exhibition through the valuable opportunities it offers to companies and establishments of all scopes of work, especially by showcasing their products and services in front of the largest gathering of all families, and as a guaranteed entrance to the Kingdom's markets.
The exhibition is considered one of the most important exhibitions in the field of marketing and entertainment for the family, and it aims to organize distinguished exhibition platforms for products, provide means of trade exchange to activate the roles of private companies, stimulate small and medium enterprises and support individual creativity, highlight Saudi women as actors and producers of creativity, provide all means of identification and promotion that benefit companies and exhibitors, and provide communication channels between investors and businessmen on the one hand, and consumer groups on the other hand.
Business tourism expenses constitute a large part of the interest of investors and the business sector, as recent statistics indicate that the volume of expenses during 2013 amounted to about 3.8 billion dollars, equivalent to 14.25 billion riyals, and is expected to reach 8 billion dollars in 2024, equivalent to 30 billion riyals.
