The Roushen —a subsidiary of the Public Investment Fund—has unveiled a new brand identity and an enhanced strategy that includes new categories of real estate assets, reaffirming its commitment to leading the transformation of the real estate development sector and to developing vibrant and sustainable destinations.
This strategic move represents a quantum leap that reinforces the leadership of “Roshon” in the real estate sector at the local level, paving the way for a new path in the development of mixed-use projects and multi-asset destinations. It also embodies the new visual identity of the “Roshon” Group’s commitment to diversifying its real estate portfolio, creating integrated environments that meet the needs of various segments of society, enhancing the quality of life throughout the Kingdom, and actively contributing to the achievement of the Kingdom’s Vision 2030 goals.
Based on its insightful vision and steady progress, “Roshon” continues its journey toward leadership in developing iconic mixed-use projects and integrated, vibrant destinations throughout the Kingdom. This new identity opens up broad horizons for establishing new business sectors targeting new segments of investors and partners. Through this vision, Roshen seeks to enhance the quality of life in the Kingdom and actively contribute to achieving a sustainable future for the Kingdom, rich in achievements and innovations.
Launch of a New Project Portfolio
Roshen is launching a new project portfolio that marks a quantum leap in its journey and brings with it a wide variety of assets, with the current portfolio comprising 200 million square meters of integrated residential projects and more than 4 million square meters of leasable space, retail space, office space, and tourism facilities, as well as infrastructure and essential services such as education, mosques, and healthcare. The portfolio also encompasses promising sectors such as transportation and logistics, including industrial zones, knowledge centers, and entertainment facilities, such as entertainment and fitness centers.
This pioneering move expands the Group’s business scope, as it will develop diverse assets outside its integrated communities, driven by its belief in the importance of improving living standards and promoting economic growth.
Ghada Al-Ramian, the Group’s Chief Marketing and Communications Officer, said: "Roshon is proud of its leading role in the Kingdom’s real estate development sector, carrying an ambitious vision to transform the urban landscape. and as Roshen grows, its vision becomes increasingly clear, as evidenced by its expansionary approach and commitment to improving quality of life through distinctive new destinations across the Kingdom.
She added: “Roshen’s growing portfolio integrates seamlessly with modern amenities and cutting-edge technologies, thereby enhancing opportunities for business partnerships, job creation, investment, and economic growth in line with the Kingdom’s Vision 2030.
"Roshon“ a unique model in the field of real estate development, known for its relentless pursuit of excellence in execution and raising industry standards at the regional level. The group places great emphasis on environmental and social sustainability and corporate governance (ESG), and is on track to contribute to achieving net-zero emissions by 2050.
Roshen’s core values, such as innovation and social responsibility, also play a fundamental role in its evolving strategy, which focuses on strengthening partnerships and creating exceptional value for customers and the Kingdom’s citizens in general.
Since its inception, "Roshon" has adopted a unique approach to development under the slogan “Introducing a New Lifestyle” in the Kingdom of Saudi Arabia, and Roshen has successfully brought this slogan to life through seven integrated real estate projects in three regions, distinguished by their modern designs that respect local heritage and their diverse services that have created vibrant communities meeting the needs of a diverse population.
The “Maravi” Project
The “Maravi” project in Jeddah is Roshen’s latest and most ambitious achievement, aiming to create a waterway—the first of its kind in the Kingdom—to connect the Red Sea with Jeddah’s distinctive neighborhoods. The "Maravi" project will help write a new chapter in the life of Jeddah and achieve one of the goals of Vision 2030 by ranking the city among the top 100 cities to live in worldwide.
At the same time, the launch of "Roshen Front," a high-end business and entertainment destination in Riyadh, marked the group’s first foray into new sectors and added early milestones to its ambitious diversification journey. Roshen will continue this journey by launching more projects across the Kingdom to strengthen its new identity and diversified portfolio, and reaffirming its commitment to delivering exceptional projects that help attract new investments and partners to the Kingdom, thereby directly supporting the achievement of the Kingdom’s Vision 2030 goals.
