His Excellency the Minister of Municipalities and Housing, Chairman of the Board of Trustees of the Housing Foundation, Mr. Majid bin Abdullah Al-Hogail, today launched the “Moment of Generosity” campaign via the Joud Housing platform, with the aim of promoting a culture of housing philanthropy and empowering the community to support the most needy families, coinciding with the blessed Hajj season of 1446 AH.

His Excellency emphasized that the campaign embodies the Kingdom’s commitment to consolidating institutional philanthropy through unique initiatives that strengthen community partnerships and contribute to improving quality of life, noting that the Joud Al-Iskan platform has become a national model for transforming individual and institutional donations into tangible and sustainable impact.

He explained that the “”Moment of Goodness“ campaign is based on the idea of harnessing the spirit of the Hajj season and its blessed moments to serve as a gateway to improving the lives of eligible families through innovative digital tools and humanitarian experiences that demonstrate the immediate and tangible impact of donations.

The Joud Housing platform is one of the initiatives of the private housing development foundation ”Sakan”; and aims to facilitate contributions from individuals and organizations toward providing housing through development projects characterized by transparency and reliability, in accordance with rigorous governance mechanisms that ensure fairness and guarantee that support reaches those who deserve it.