The capital witnessed the launch of Riyadh Season 2025 this evening, in conjunction with an artistic parade, the largest in the event's history, to mark the start of the sixth edition of this season, which has become an icon of cultural and entertainment events in the region and the world, awaited by the local and international audience annually as the most prominent entertainment event in the region.
Riyadh Season 2025 Riyadh Season 2025 is characterized by remarkable innovations this year, combining artistic performances, sports tournaments, and cultural activities, with a significant increase in the number of areas and events compared to previous seasons.
Riyadh Season 2025 is a new season that combines artistic performances, sports tournaments, and cultural activities.
An array of international events
Riyadh Season 2025 includes about 11 main areas, most notably: Boulevard World, Al Azariya, Suwaidi Park, in addition to the Beast Land area created in collaboration with global content creator Mr. Beast, which offers 12 experiences, 15 kinetic games and 40 shops and restaurants.
In a statement, Chancellor of Riyadh 2025 said. In a statement, Chancellor Turki Al Sheikh, Chairman of the General Entertainment Authority, said that the Riyadh 2025 season will be the “largest and most diverse” in its history, including 15 world championships, 34 exhibitions and festivals, in addition to huge concerts and plays with a group of Arab and international artists.
Al Al Sheikh added that the Riyadh 2025 season will be “the largest and most diverse” in its history. Al Sheikh added that more than 2,000 companies, 95% of which are local, participated in the preparations for the season, in addition to cooperation with international brands to provide unprecedented experiences, in line with Saudi Vision 2030, which aims to diversify the national economy and strengthen the entertainment sector.
<Riyadh Season attracts millions of visitors from inside and outside the Kingdom, and contributes significantly to the revival of economic sectors such as hospitality, transportation, and retail. The season is also expected to see a significant increase in hotel occupancy rates, shopping and dining traffic, reinforcing Riyadh's position as a regional destination for fun and creativity.
Preparations for Riyadh Season continue. Preparations continue to welcome the public, with residents invited to attend the “extraordinary” parade on Boulevard World, organized by the American company Macy's, which includes an array of giant balloons that require hundreds of people to move them with high technical precision.
Riyadh's previous season saw an increase in hotel occupancy and shopping traffic, reinforcing Riyadh's position as a regional destination for fun and creativity. The previous Riyadh season generated more than 110 billion media impressions across global platforms, and attendance exceeded 20 million visitors from more than 135 countries.
Riyadh's previous season generated more than 110 billion media impressions across global platforms, and attendance exceeded 20 million visitors from more than 135 countries.
