“Digitar and its effects. Khalid Ferg: Brokers need to shift to value-added services

Digitar strengthens the role of real estate brokers in the Saudi market and supports the digital transformation of the sector.
Khalid Ferg - Real Estate Platforms

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<Amid the rapid digital transformation witnessed by the real estate sector in Saudi Arabia, the <a href="https://amlak.net.The new service, launched by the Ministry of Municipalities and Housing within the "Sakani« system, combines artificial intelligence and data analysis to give real estate brokers and developers a unified platform that simplifies publishing and marketing processes, enhancing the speed of sale and the accuracy of reaching serious customers.

Amlak Real Estate Newspaper polled opinions on the impact of Digitar on real estate brokers, and the following was the result. The real estate market is characterized by the diversity of its sectors and is supported by strong government interest, which makes it an attractive investment front for local and foreign investors, in addition to the existence of a solid legal framework that supports confidence in it, he pointed out that the market is also characterized by dynamism and major structural shifts, stressing that the Digitar platform now comes to enhance this confidence and durability in light of the great digital transformation witnessed by the sector.

Khaled Firaq, real estate broker, said that the market is characterized by dynamism and major structural shifts, stressing that the Digitar platform comes now to enhance this confidence and durability in light of the great digital transformation witnessed by the sector.

»Licensed real estate platforms can use the data provided by Digitar to provide more accurate information to their customers and develop their services by improving access and facilitating processes for beneficiaries.«

Ferg explained. <Regarding the impact of the platform on the work of real estate brokers, Ferg said: »Brokers will have to shift from simply providing information to focusing on providing high value-added services related to real estate transactions. They need to upgrade their skills and knowledge to become more professional and able to present real estate products in an easy and streamlined manner.«

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Ferg added. «Brokers will need to integrate new technologies into their work, such as the use of digital marketing tools to increase efficiency and provide better services in a more transparent manner, increasing trust between the broker and the client based on the reliable data provided by the platform.»

Ferg emphasized that brokers will need to improve their skills and knowledge to become more professional and able to present real estate products in an easy and simplified manner. <«The platform is easy to use and linked to the real estate brokerage platform of the Public Authority for Real Estate, where brokers find all their contracts and advertising licenses documented and can be easily transferred to Digitar. Thus, providing reliable and standardized information reduces information conflicts and increases the confidence of customers and users in the market in general.

@khaled_Fairak