Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques and Governor of the Makkah Region, called for the preparation of a list of government projects that can be implemented in the Jeddah Governorate with private-sector participation. He also directed that a quarterly report be submitted on the work and achievements, This came during the signing of a memorandum of understanding for the development of the Conference and Events Center, located within the "Heart of Jeddah" project, which was signed by the Jeddah Municipality—represented by the Jeddah Urban Development and Development Company—and the Jeddah Chamber of Commerce and Industry, in the presence of representatives from the working group comprising the Center for Development Integration, the Jeddah Development and Urban Regeneration Company, the Jeddah Chamber of Commerce and Industry, and the Saudi Partnership Fund for Development and Employment.
Al-Faisal added that these major projects represent a positive step forward that will shape the new face of Jeddah, noting that this development agreement is historic for both Jeddah and the Kingdom, as it paves the way for integrated development; its importance will become clear in the future, and it will attract other major projects.
His Highness noted that the city’s development project will achieve goals that go beyond growth and prosperity, as its social, environmental, and economic benefits extend beyond the project’s boundaries. In addition to being located in the city’s proposed new center, the project will revitalize the community by strengthening Jeddah’s position as an investment hub and creating new job opportunities, while also serving as a catalyst for tourism>, as the project’s master plan will provide a variety of commercial and residential uses, complemented by public facilities and services.
The business complex is located next to the convention center and includes a business hotel and an office area; the ground floor of these buildings houses bustling retail stores, with screens displaying international advertisements, making this location a hub for major corporations, and a home for ambitious businesspeople.
Meanwhile, the hotel offers the highest level of comfort, with views of the interactive fountains and the breathtaking scenery surrounding them, while the residential towers are distributed along the waterways to offer a variety of housing options. These residences are connected to the lake area and all its amenities via carefully designed walkways that provide a shaded pedestrian environment, allowing for walks and strolls along thethe canals. The project also features a low-density residential area offering a high degree of privacy and comprising luxurious villas in a variety of styles.
General Information about the Heart of Jeddah Project
Project Name: Heart of Jeddah Project
Area: Approximately 850,000 square meters.
It offers more than 4,600 high-quality residential units.
It includes more than 111,600 square meters of retail space.
In addition to more than 166,700 square meters of office space.
It features a 75,000-square-meter medical and investment center.
It includes 1,650 hotel rooms and apartments.
And more than 113,500 square meters of open spaces and public facilities, including schools and mosques, to serve 35,500 people (19,000 residents and 16,500 workers).
Public facilities and services, as the project will be built on an area of approximately 850,000 square meters, with a total area of approximately 1.7 million square meters.
Additional Project Features
Fountains and Lakes
The artificial lake area, with its interactive fountains, is considered the project’s main visual attraction. Surrounding it are buildings with various uses, including restaurants and cafes on their lower floors, In addition, public areas are distributed around the lake, interspersed with several seating areas that allow visitors to relax and enjoy the swaying of the interactive fountains in harmony with the splendor of the setting, Visitors and residents can also enjoy these views from the waterfront promenade that extends into the lake.
Public Transportation Station
The building houses a public transportation station, shops, offices, a medical clinic, and a hotel, and serves as a hub where various modes of transportation—such as the metro, buses, and taxis—converge, while the metro line extends from there to connect the heart of Jeddah with the rest of the city and the Al-Haramain Railway Station.
It covers a built-up area of approximately 110,000 square meters, with a breathtaking view of the lake and interactive fountains. It also features a helipad, a VIP entrance, and a five-star hotel.
Business Hotel
The business complex is located next to the convention center and includes the business hotel and office area. The ground floor of these buildings houses bustling retail stores with screens displaying international advertisements, making this location a hub for major corporations.
