The Power of CSR Impact

The Kingdom showcased inspiring models of solidarity through public, private and non-profit sector partnerships, reinforcing the impact of social responsibility in housing.
Corporate Social Responsibility - Buildings

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The Kingdom has embodied the best forms of social solidarity through the cohesion of the various sectors: The Custodian of the Two Holy Mosques and His Highness the Crown Prince, may Allah protect them, made a generous donation of 150 million riyals on the first night of the «Al Joud from Us and Among Us» campaign to motivate donors and lay the foundation stone for the success of the campaign, which has proven its effectiveness year after year.

The Kingdom has embodied the best forms of social solidarity through the synergy of the various sectors: government, private and non-profit, to consolidate the values of social responsibility.

The private sector and donors provided an inspiring model for the success of this campaign, as the total donations exceeded one billion riyals, achieving 80% of its target before the end of the holy month of Ramadan, and this humanitarian giving aims to build 8,000 housing units for the neediest families, and the campaign witnessed «Nonprofit Sector Night in which donations worth 311 million riyals were pumped to support 2500 deserving families, in a scene that reflects the depth of the culture of giving in charity and compassion, and the national campaign for charitable work raised about 646 million riyals on its first day through 1.These statistics confirm the sector's interest in initiatives and endeavor to make them successful, and stimulate the launch of more ideas to sustain contributions throughout the year and reach their peak during the month of Ramadan.

The integration between major donors, banks, companies and citizens, which resulted in prominent regional contributions such as Makkah (100 million riyals) and Sharqiya (more than 25 million riyals), and other generous donations from other regions, proved that social responsibility in the Kingdom is a key pillar in the development of the social and economic environment and a safety valve for family stability and national growth.

Experiences have shown that real estate companies have golden opportunities to turn into effective "community companies" through various qualitative initiatives that support and provide decent housing for deserving groups, to include maintenance and restoration, and one of the most impactful things on the community and change the situation of needy families is employing their children and providing them with work, this curve of community initiatives is a benefit from qualified human resources from the target groups.