The Tabuk Region Municipality implemented the “Urban Beauty Cities” initiative, launched by the Ministry of Municipalities and Housing in cooperation with the SNB Group, in the city of Tabuk, as part of the “Our People” social responsibility programs for volunteer work, with the participation of 800 male and female students, with the aim of contributing to improving the urban landscape and promoting environmental awareness and community participation among male and female students.
Landscaping and removal of visual distortion
The initiative included carrying out a number of volunteer works in the city of Tabuk, including tree planting and removing visual pollution by painting walls, with the participation of male and female students in practical activities that contribute to improving the surrounding environment and enhancing the preservation of facilities and the general appearance of the city.
The “Urban Beauty Cities” initiative comes as part of the “ Our People” volunteer work program’s efforts to promote a culture of volunteer work among members of society, and to provide opportunities for male and female students to participate in initiatives with an environmental and social impact, thereby enhancing their sense of responsibility towards their cities and local communities.
The initiative is being implemented in a number of regions of the Kingdom in cooperation with the municipalities, and aims to involve more than 10,000 male and female students in 17 municipalities, through various volunteer activities including tree planting, removing visual pollution, disposing of waste, cleaning beaches, in addition to external painting work for schools.
The initiative contributes to supporting environmental practices and promoting community participation by involving male and female students in field volunteer work, which supports efforts to improve the urban landscape and establishes a culture of volunteering and environmental sustainability in society.
What is the Cities of Beauty initiative?
The “ Urban Beauty Cities” initiative in the Kingdom of Saudi Arabia is a national voluntary program launched by the Ministry of Municipalities and Housing in partnership with the municipal and banking sectors (represented by the SNB Group through the “Our People” program) and the education sector.
Initiative objectives:
- Improving the visual landscape and enhancing the quality of the urban environment in the cities and regions of the Kingdom.
- To promote environmental awareness and instill the values of active citizenship and social responsibility among young people and students.
- Engaging male and female students in volunteer work with a sustainable environmental and social impact.
- Achieving the goals of the Kingdom’s Vision 2030 in developing the urban environment and raising the quality of life.
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