Riyadh-Amalak
The Saudi Investment Bank continued to modernize and develop its mechanisms to provide the best services to its customers, where Sulaiman Al Obaid, General Manager of Information Technology and Shared Services at The Saudi Investment Bank, emphasized that focusing on the customer is a key part of the bank's new strategy.
”We have set this goal in mind in order to gain our customers” permanent satisfaction, as this service is simply based on giving a new positive customer experience through all points of contact with the bank, we believe that the experience of new services through FLEXX-BANKPOINT locations can make banking more enjoyable.”

Since the opening of the first FLEXX-BANKPOINT location at Al Ghadeer branch in Riyadh, the demand for this branch has increased significantly, and this experience is being transferred to all branches of the bank in the Kingdom.”Our new concept of retail banking services through the new FLEXX-eCHANNEL channels will change the principles of self-service and customer engagement will be the key and the focal point in everything we do. As these services will be the way forward, we at The Saudi Investment Bank seek to lead this way in the future to provide distinctive services to our customers by offering the FLEXX-BANKPOINT service at all our branches.