The forum is aimed at youth and graduates of both sexes, entrepreneurs and brand owners, franchise brokers, and investors who have the technical and scientific capabilities and qualifications to manage and achieve success in the franchise project. The forum targets youth and graduates of both sexes, entrepreneurs, brand owners, franchise brokers, investors who have the technical and scientific capabilities and qualifications to manage and achieve success for the franchise project, in addition to owners of existing enterprises who wish to apply the franchise system to expand and develop their activities.
The forum aims to improve the Kingdom's position internationally and place it on the global franchise map, and encourage Saudi brands with the ability to manufacture national products to expand globally. The forum will be attended by a number of prominent personalities and executives of companies and government agencies related to the activity to share their experiences in the field of commercial franchising, and includes a number of themes, most notably on encouraging enterprises to work with the franchise system, its contribution to achieving Vision 2030, comparison between commercial franchise models, and the future of franchising in the Kingdom.
The Franchise Initiative contributes to the achievement of Vision 2030. The Franchise Initiative contributes to making the SME sector a major engine and economic tributary of the Kingdom, in addition to providing and creating many job opportunities, to build a prosperous and sustainable franchise industry in Saudi Arabia in line with the Kingdom's Vision 2030 and the National Transformation Program.
