Recently, the news carried the news that the Ministry of Justice carried out during the past three years 495 auctions, of which real estate accounted for 300 auctions, with a ratio of 65%; which indicates that the real estate sector has taken over them, and through our follow-up to the movement of real estate auctions, we saw success for some and failure for others due to poor real estate marketing.
In order not to concentrate the organization of these auctions on certain companies, we hope that the Ministry of Justice will continue in digital technology and take advantage of it in distribute opportunities to organize auctions electronically for greater fairness and unquestionable impartiality, We look forward to an adequate study in how to organize these events, which constitute important economies for a large sector of companies that invest hundreds of millions in real estate, and because the number of real estate marketing companies is large, especially those specialized in auctions, we suggest that the Ministry of Justice prepare a special program to classify these companies into grades according to their capabilities and expertise, provided that the companies of the same grade compete for a certain type of auctions according to the size of the auction, so that we put all possibilities and opportunities for marketing success, which is the main pillar of the organization and come up with a fair value for the sale of the property.
In order for the auction organization industry to progress and achieve its goals set by those concerned; the company entrusted with marketing must develop a detailed study of the real estate marketing campaign introducing the offered property and its full specifications through a tight and clear package of means, and we are not satisfied with only advertising through social media and WhatsApp groups
Real estate marketing for auctions
The preparation and scientific and tight real estate marketing for auctions ensures the attendance of the largest number of real targets who show interest in the offered property, and avoids the marketing company's potential loss by reorganizing the auction either due to poor attendance and poor marketing, or unfair evaluation and stopping the bidding process at a price below the ceiling price, and this harms the value of the property when re-auctioning, so we hope that real estate marketing companies pay attention to intensifying media campaigns for targeted businessmen, investors and real estate professionals, and describe the property in a scientific manner that includes its features accurately.
Real estate marketers are required to pay attention to the media campaigns for the target audience of the businessmen and real estate investors, and to describe the property in a scientific way that includes its features accurately.
== ==
Points about the article
The Ministry of Justice has carried out 495 auctions over the past three years.
The Ministry of Justice has carried out 495 auctions over the past three years.
The number of real estate auctions carried out is 300. With a ratio of 65%
The need to distribute opportunities to organize auctions electronically for greater fairness and impartiality.
The need for adequate study in how to organize these events.
Suggestion to prepare a special program to classify these companies into grades according to their capabilities and experience.
Suggestion to prepare a special program to classify these companies into grades according to their capabilities and experience.
Competition between companies of the same grade will be for a specific type of auction according to the size of the auction.
Competition between companies of the same grade will be for a specific type of auction.
The marketing company should develop a detailed study of the real estate marketing campaign to introduce the property and its full specifications.
The marketing company should develop a detailed study of the real estate marketing campaign to introduce the property and its full specifications.
The marketing company must accurately identify its target audience and real estate interests and then design its advertising marketing campaign.
Organize pre-auction workshops in which real estate valuation specialists and engineers review the various advantages of the property in the presence of businessmen.
Organize pre-auction workshops in which real estate valuation specialists and engineers review the various advantages of the property.
