Zain KSA is the first in the region and the third in the world to launch Zain Pay in partnership with Microsoft Corporation. The technology enables direct payment services for purchases of smartphone applications through postpaid and prepaid plans.

Zain Pay adds the benefits of purchasing various applications and games available in the Windows Phone Store

Zain KSA is the first company in the region and the third in the world to launch the service. <Zain KSA subscribers can purchase various applications and games available in the Windows Phone Store directly from their smartphones by adding the value of the application to the monthly bill or paying through the charged balance without the need to use credit cards.

This service comes in partnership with Microsoft.

This step comes as part of Zain KSA's efforts to facilitate its subscribers“ access to the latest ICT solutions, in light of the increasing growth in demand for digital content, which has increased the importance of facilitating payment and billing procedures