Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, launched the identity of the Kingdom’s 91st National Day under the slogan “It is our home,” as part of the General Entertainment Authority’s role in unifying the celebration of National Day for all governmental and private entities inside and outside Saudi Arabia, to achieve integration and consistency in all uses of the identity.
The identity of the National Day was inspired by the culture of humanization that is clearly reflected in the mega-projects that Saudi Arabia has staked on in its ambitious Vision 2030, which enjoys the support and patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and is led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defense, and at the forefront of which are the Red Sea, NEOM and The Line projects, the Saudi Green Initiative, the Riyadh Metro, the National Renewable Energy Program, the Qiddiya project, the ShaheenSat satellite, and the Historical Diriyah Development Program.
The core elements of the identity were designed from these projects, which serve as a source of inspiration for every contemporary artist. This collection was completed with the addition of the human element, which plays a vital role in realizing the vision.
The verbal slogan was inspired by the descriptions of the homeland in folk poems and songs as "Dar" (home), referring not only to the physical house but also to the appreciation of what the Kingdom of Saudi Arabia provides to be "our home," especially after the world entered a difficult period with the COVID-19 pandemic. The Kingdom demonstrated its ability and strength to complete existing projects and launch new, ambitious ones, propelling its citizens towards opportunities and possibilities, ensuring continued growth, and maintaining a high quality of life. The artistic slogan was inspired by the map of Saudi Arabia and the Thuluth script used on the Saudi flag.
The guide contains the necessary instructions and support for all users of the identity, a detailed description of the main elements, and a statement of their various uses to ensure their correct application. The Entertainment Authority stated that adherence to its paths achieves visual impact throughout the Kingdom of Saudi Arabia and beyond.
The Authority called on all entities to use and unify the official identity for the 91st National Day by incorporating it into all applications used to celebrate this important occasion. The identity can be downloaded from the following link: https://nd.gea.gov.sa.
Under the slogan “She is our home”... “Entertainment” launches the identity of the 91st National Day
