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Articles from Amlak Issue No. 242... M. Laith Abdullah Al-Shaboul writes about the secrets of real estate marketing strategies

M. Laith al-Shibl

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As long as your real estate listing contains all the details and complies with the General Real Estate Authority’s guidelines, Al-Mustaqbal—the recipient of your ad—is eager to serve you and connect you with clients outside your existing networks.

To attract clients from online real estate marketing to in-person real estate marketing.

Be clear, honest, and accurate.

To succeed in brokerage without deception or trickery.

Avoid suspicious offers and verify the property’s authenticity with the owner

using official documents.

The real estate agent and broker must provide the seller and buyer with all details regarding the property.

The buyer must have complete and accurate details.

“If you create a great experience, customers will tell each other about it.”

“Word of mouth is very effective.”

One of the marketing manager’s tasks is to reach target customers in the market through an integrated marketing program, using the tools and elements of the marketing mix:

Marketing Mix

1. Product.

2. Price.

3- Promotion.

4- Place.

5- People (Customer Satisfaction).

6- Environment and Financial Efficiency.

7- Service delivery process.