<STC's brand has been ranked 240th among the world's top brands, up 30 places from last year's ranking, according to Brand Finance, a global brand valuation company. STC is the only Saudi company included in this list, increasing its brand value by 14.5% from 2014 to reach $5.695 billion (SAR 21.36 billion), maintaining its position on the list of the world's top 500 brands for 2015, and as the highest brand value in the telecommunications sector in the region.

Brand Finance ranks STC's brand as the 240th best brand in the world, up 30 places from last year's ranking. “The brand value reflects the overall performance of the organization, and this new ranking confirms STC's leadership position on the global stage and its preference by millions of customers around the world as a communications service provider.”

Brand Finance rates STC's brand as “very strong.” Khalid Al Bayari, CEO of STC, said