Under the patronage of His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Emir of Riyadh Asir Press and Publishing Foundation, represented by Al Watan newspaper, will launch on May 17 the second award for the 100 most popular Saudi brands, and to honor the winners, companies, institutions and participants in the ceremony.

The award is under the direct supervision of the Chairman of the Board of Directors, HRH Prince Bandar bin Khalid Al Faisal.

The Chairman of the Board of Directors of Relations for Organizing International Exhibitions and Conferences, the official spokesperson of the award, said. “The initiative of the 100 most popular Saudi brands in the Kingdom has achieved successes and achievements since its launch in enhancing their role, survival and competitiveness, in addition to the superiority of some of them over international brands, as they achieved a presence in the market that exceeded their counterparts in other brands, and this pioneering initiative in the brand name industry is a reflection of the Saudi economic situation and the activity of the business environment, which has witnessed significant development in the Kingdom over the past years, while markets have become highly dependent on local products and services provided by Saudi companies with famous brands“.

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