Customer satisfaction is a cornerstone of success

Dr. Mons Shujaa

Many people work in the world of commerce; and whether you are an employee of a private organization or company or one of the founders or owners of that business, we will review here one of the most important components of success that senior management often fails to achieve, namely “reaching customer satisfaction”.

Customer satisfaction is a cornerstone of success.

Marketing studies indicate that a satisfied customer tells five to seven people about their experience, while an unsatisfied customer tells everyone, which is called “Unsatisfied customer tells everyone”

In other words, unsatisfactory service becomes negative publicity for the business and its services, and in light of the spread of social media and its speed in spreading negative news, it becomes a great challenge to resolve such issues as soon as possible before they worsen and spread!

It can be said that we can say that the dissatisfied customer tells everyone, which is called "Unsatisfied customer tells everyone". We can say that customer satisfaction is a shared responsibility between several departments, including after-sales services, marketing and public relations as well, and therefore these departments will have to be one of their top priorities to achieve customer satisfaction, because the customer is the most important factor in your success and the reason for your survival and your participation, God willing, and perhaps one of the most important marketing strategies is to achieve the desire of customers, solve their issues, feel their needs and work to achieve them according to added value that distinguishes you from competing companies.

Also, one of the most important marketing strategies is to achieve the desire of customers, solve their issues and feel their needs and work to achieve them according to added value that distinguishes you from competitors.

@MounesShujaa

Specialist in real estate finance and performance