The A-B Commercial Group has secured the advertising franchise on 1,440 buses following the signing of a contract with the Saudi Public Transport Company “SAPTCO,” granting the group exclusive rights to advertise on buses in the current public transportation network for a period of three years.

On this occasion, Samia Al-Fadli, CEO of the Alif and Ba Group, explained that bus advertising is considered one of the most successful and effective advertising tools used globally in the advertising sector, with the contract covering 1,440 buses per year across five major regions: Riyadh, Jeddah, Dammam, Makkah, and Madinah.

For his part, the Deputy CEO of the Saudi Public Transport Company (SAPTCO), Eng. Hussein Al-Sanan, explained that the company seeks to provide various services to meet customer expectations in the field of transportation in accordance with the highest safety standards and environmental requirements, noting that the company is witnessing a significant increase in bus ridership, as reliance on public transportation is considered the optimal solution to congestion and pollution problems in major cities and enhances the advertising value of products through advertising on buses and public vehicles.