The NThe National Housing Companyannounced the launch of the company’s new brand identity during the opening of Cityscape International, and the CEO of of the companyMohammed bin Saleh Al-Bati, confirmed that the company will continue working to achieve its ambitious goals in line with its strategy, which plays a pivotal role in delivering integrated urban destinations that offer residents and visitors a better quality of life, in alignment with the objectives of Saudi Vision 2030.
Al-Bati explained that the new identity embodies NHC’s commitment to renewed standards of quality and innovation, as the company seeks to develop sustainable infrastructure for vibrant destinations and spacious urban spaces that represent a new way of living. In this context, the main message of the new identity is encapsulated in the slogan “Elevating Life,” which reflects the company’s aspirations to provide unique living opportunities that contribute to raising the standards of daily life.
Details of the identity of of the National Housing Company
The new identity focuses on "delivering a rich living experience" through thoughtful planning and the provision of essential services and facilities in nearby locations just a few steps away, such as shopping centers, green spaces, and connected pathways, to enable residents to easily access their needs, thereby enhancing their lifestyle and increasing the variety of daily options available.
The brand identity is characterized by three key attributes that express the company’s core values: “Ambition, Inclusivity, and Reliability,” which position National Housing Company in a way that reinforces its future aspirations to build inclusive communities that embrace all segments of society, while preserving the fundamental pillars upon which the company has operated and continues to operate.
NHC destinations are distinguished by high standards that ensure a seamless lifestyle, driven by a commitment to developing urban destinations where individuals and families enjoy the essentials of quality of life and green spaces, bringing about a qualitative leap that elevates their experience and turns aspirations into tangible reality through diverse options that cater to all desires.
It is worth noting that NHC continues to lead the real estate sector on all fronts as the largest developer in the Arabian Gulf region. Through the launch of its new identity and mission, it reinforces its position as a pioneer in developing urban projects that foster community prosperity, in accordance with high standards of quality and by building and securing robust supply chains, while working to “enhance the daily living experience” for residents. The company aims to deliver exceptional projects that meet expectations and provide long-term investment value for residents and their families.
