Real estate brokers say: We are living in the era of “professional transformation” with comprehensive organizational and digital support

Real Estate Brokerage Forum showcases digital services that connect brokers to more than 4.6 million active customers and foster government and private partnerships

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The first session of the Real Estate Brokerage Forum in its second edition kicked off yesterday, amid a focus on the qualitative shifts witnessed by the real estate brokerage sector in the Kingdom, in light of the adoption of advanced digital tools and the introduction of innovative services that serve the market and support the role of real estate brokers in the comprehensive real estate system.

The first session of the Real Estate Brokerage Forum witnessed the review of three main services aimed at real estate brokerage partners. The first session of Real Estate Brokerage Forum witnessed the review of three main services directed to real estate brokerage partners, foremost of which is enabling brokers to display all their real estate projects of any type, whether ready-made units, land or properties for rent, through an advanced digital platform that includes more than 4.6 million active customers, providing an integrated marketing environment that links supply and demand directly and smoothly.

Participants stressed the importance of the real estate brokerage market in the Kingdom, in light of the adoption of advanced digital tools and the introduction of innovative services that serve the market and support the role of the real estate broker in the comprehensive real estate system. Participants in the session emphasized that digital services for brokers contribute to expanding options for customers and give brokers greater access to different segments of beneficiaries, which enhances market efficiency, reduces the information gap, and increases transparency in real estate transactions.

It was also emphasized that these initiatives come within the framework of ongoing efforts to strengthen the partnership between the public and private sectors and enable brokers with marketing tools in line with the aspirations of the Kingdom's Vision 2030, through programs such as "Sakani" and other leading national initiatives.

Participants unanimously agreed on the importance of these initiatives. Participants unanimously agreed on the importance of continuing to hold such forums, which open direct dialogue with brokers and review experiences, challenges and solutions, stressing that the future of real estate brokerage will be increasingly digital, which requires both technical and organizational readiness.

Participants agreed on the importance of continuing to hold such forums, which open direct dialogue with brokers and review experiences, challenges and solutions. The Real Estate Brokerage Forum is organized by the General Authority for Real Estate and is an important interactive platform to exchange experiences and opinions among those concerned with developing the brokerage system and expanding the scope of real estate services in the Kingdom, which contributes to achieving a balance between supply and demand and raising the quality of the local real estate market.