Amlak / I'tidal Muhammad
Jeddah, with the participation of a select group of participants across various investment sectors and the achievement of the desired strategic alliances, the exhibition featured the participation of more than 031 local, regional, and international companies from 22 countries.
Strategic Partnerships
Prince Abdullah bin Saud bin Mohammed, Chairman of the Tourism Committee at the Jeddah Chamber of Commerce, called for leveraging the DecoFair exhibition to launch strategic partnerships aimed at developing the Kingdom’s furniture and interior design industry, which has an annual turnover of 11 billion riyals, He made these remarks during the seventh edition of the DecoFair exhibition. His Highness noted that the exhibition, now successfully in its seventh season, has become a showcase for major international companies seeking to capture a share of the market, whether in the Kingdom or the Gulf states, In this regard, he emphasized the need to capitalize on the momentum the Kingdom is currently experiencing to diversify its production base.Haya Al-Sunaidi, the exhibition’s executive director, highlighted the contribution of Saudi women—through their culture and awareness—to development and participation, with the aim of showcasing their creative capabilities both within the Kingdom and globally, as demonstrated in projects by female students at King Abdulaziz University.She emphasized the importance of Saudi and international partnerships in organizing exhibitions that will help improve the quality of such events and move toward specialization, following the example of other international exhibitions held around the world.
The Interior Design Sector Stood Out
Talaat Abdulrahman, the exhibition’s director, said that DecoFair stood out this year by reaching a stage of artistic maturity and excellence, building on six previous editions that were rich in both quantity and quality. He noted that the exhibition has become a major platform in the Middle East for showcasing the latest global trends in this field, and he expects the exhibition to witness major deals based on the high-quality experiences it has offered, particularly from design schools in France, Italy, Egypt, Kuwait, the UAE, Turkey, Bahrain, and the UK.
Mr. Fadi Skaik, Marketing Director at Al-Saree" Flooring and Furnishings, added that DecoFair stood out this year by reaching a stage of maturity and excellence It should be noted that Al-Sari’i’s presence at the specialized Decover exhibition for five years did not come out of nowhere, but rather because of the exhibition’s distinction in sophistication, presentation, and specialization, as well as its achievement of the goal aspired to by various Saudi companies in the Kingdom: exchanging strategic partnerships, forming commercial alliances, strengthening corporate ties and realizing the concept of development they seek through the display of modern products such as (luxury water-resistant parquet flooring) and special offers for exhibition visitors, including several seasonal promotions of up to 50%. Saleh Al-Musabi, Director of the Projects Department at Al-Sabban Furniture, noted that the group’s participation for the third consecutive year highlighted the company’s activity in showcasing hotel, office, and home furniture that is innovative and suited to all tastes, while ensuring product quality to uphold the brand’s reputation and the desire to foster a culture of both supply and demand simultaneously.
Quality and Integration
Engineer Osama Hamdan, CEO of Desar Arab Contracting Company, stated that it is important to foster a culture of awareness in the contracting sector, which is characterized by quality and integration. He said: "Integrated work will result in a well-constructed project in the fields of construction, urban development, design, and execution. This is in addition to Desar’s role as agents for the Italian company Colombini Casa, which specializes in manufacturing high-quality furniture." He added, "Through our presence at the Decover, which specializes in various high-quality investment activities, to identify strategic partnerships for the development of the furniture and interior design industry.« In this context, he referred to the Strategic Partnership Program recently launched under the patronage of the Custodian of the Two Holy Mosques, which aims to attract leading Western companies to support local and international investment.
In conclusion, Majid Al-Arnaouti, the exclusive marketing agent for Amlak newspaper in the Western Region, added: "The excellence of the DecoFair exhibition grows year after year. The International Decoration and Furniture Exhibition its activities following a successful run and an outstanding turnout of more than 10,000 visitors, who expressed their delight with the furniture displays and the competition in offering innovative products throughout the year, in addition to providing opportunities for young Saudi talents and projects in the fields of interior design, landscape architecture, photography, and fine arts Not to mention the prominent names and major companies in the fields of construction and real estate investment, which have realized the concept of strategic partnerships that DecoVer has consistently advocated in its recommendations over the past years.
