The third day of Elite AlUla 2025, organized by the Restaurant and Café Owners Association, witnessed the attendance of more than 80 leaders, entrepreneurs and investors in several sectors, addressing ways to enhance the marketing of Saudi brands on a global level and developing the role of elite clubs in supporting the sector.

Elite AlUla 2025.

Elite AlUla 2025

The participants discussed several innovative initiatives aimed at supporting Saudi brands, most notably the launch of a national initiative to market Saudi brands globally, through a unified strategy that enables hospitality brands, cafes and restaurants to expand in international markets under a distinctive Saudi identity.

<The idea of establishing a Saudi model of elite clubs, which aims to bring together distinguished entrepreneurs and provide a platform for development, investment, and knowledge transfer between the public and private sectors, was also presented.

Elite Report

Among the recommendations was the idea of launching an annual platform called ”Elite Report", which aims to document Saudi success stories in the fields of marketing and hospitality, focusing on pioneering experiences that reflect the Saudi identity and highlight the Kingdom's presence in the international arena.

Abdullah Al Salameh, President of the Association, emphasized that the great interaction at the event reflects the strength of the hospitality sector in the Kingdom, referring to the expectations that this sector will contribute to generating direct revenues exceeding 5 billion riyals over the next five years, while creating more than 20 thousand direct jobs and 50 thousand indirect jobs, adding that the impact of the sector on local output will reach more than 20 billion riyals.

Salameh pointed out that the impact of the sector on the local economy will reach more than 20 billion riyals. Al-Salama pointed out that the association includes more than 4,000 members, representing about 8,000 brands, covering about 18,000 branches in all regions of the Kingdom, and the annual revenues of the association's members are estimated at about 15 billion riyals, while the total revenues of the sector exceed 80 billion riyals.

In conclusion, Al-Salama emphasized that the sector's impact will reach 20 billion riyals. In conclusion, Al-Salama stressed that the association will continue to organize its events in various regions of the Kingdom in the coming period, calling on investors, consultants and experts to actively participate in the development of the restaurant and café industry and enhance its presence locally and internationally.

In conclusion, Al-Salama stressed that the association will continue to organize its events in various regions of the Kingdom in the coming period.