<In this context, Mr. Khaled Abdullah Al Saab, Chairman of the Board of Directors, confirmed the readiness of the hotel apartments to receive customers, and that the company paid special attention to this project because of its strategic dimension, especially since its location in the northern ring in Riyadh and surrounded by three main streets, and it is easy to reach most vital areas such as the airport, Imam Saud University, Princess Nourah bint Abdulrahman University and SABIC, as well as its proximity to most government departments and large companies, and Al Saab added that the project was implemented by “Amad” company specialized in building hotels according to the highest quality and safety standards and international technical specifications, and The project is considered the first hotel to be designed at the highest level comparable to international five-star hotels, and has received the first Saudi brand specialized in hospitality with the name “Aswar”.
Mr. Al-Saab adds that when establishing these hotel apartments, we were keen to address some of the issues that accompany the construction of hotels and accommodation centers, so we have allocated large and comfortable spaces for parking in the “basement”, which can accommodate more than 40 cars, and Aswar United Company provides a number of logistical services and Internet services in the rooms and lobby free of charge to serve valued customers, and we have a special security and safety department equipped with modern firefighting devices in addition to centres and smart kitchens that suit all customer tastes.
Aswar United Company provides a number of logistical services and Internet services in the rooms and lobby free of charge to serve the valued customers, and we have a special security and safety department equipped with modern fire extinguishers and smart kitchens to suit all tastes of customers. This project comes as part of the company's strategic plan to expand in projects and accommodation centers, and represents a challenge for us because the market needs more hotels, especially since the Kingdom is witnessing a remarkable boom in the tourism sector.
Difficult noted the accumulated experiences gained by the company in this field, especially through its projects spread in Khobar, Riyadh and Jeddah.








