The sessions will start on Monday, March 30, 2015 through four working sessions:
Investment in the tourism entertainment industry in the Kingdom, reality and future aspirations.
National Tourism Resources Session Challenges and Aspirations.
Specialized Tourism Accommodation Session.
Investment in Urban Heritage Sites Session.
Tuesday, March 31
Investing in Private Museums Session.
Museums and their educational mission.
Wednesday, April 1
Session reviewing the international exploratory experiences of the General Authority for Tourism and Antiquities.
Session on the tourism system.
On Thursday, April 2, 2015, there will be four sessions:
Session on developing the organization of summer festivals and programs.
Session on Implementing the National Events Strategy
Organizing the Events Forum
Organizing the Events Forum
Proposal session of the Events Organizing Association.
The Riyadh International Exhibition Center will witness the Saudi Travel and Tourism Investment Exhibition, scientific and training lectures and workshops, as well as the Tourism Excellence Awards Ceremony.
Workshops
Tuesday
Workshop Using your social media account to increase the sales of the tourism establishment, hotels and furnished apartments subscription to the online booking site, tour operators and tour guides dialogue session, programs and products.
On Wednesday, six workshops will be held:
Developing the management skills of tour operator organizations.
Hotel Management Success Factors.
Experiences in the development and management of eco-lodges.
<The role of cultural events in the development of tourist destinations.
Development of tourist destinations for economic and social development "The experience of Mexico".
Craft investment: local and international experiences "Presentation of experiences".
On Thursday, eight workshops will be held:
How to plan a successful tourism business.
Customer Relationship Management and Membership Programs. <The difference between international hotels and private hotels. <Developing the attractiveness of tourist destinations by diversifying the tourism product. <Planning skills for a small tourism establishment, marketing tourist destinations through social media. <Manage and develop the identities of tourist destinations.
Achieving quality and profitability in tourism establishments through sustainable development. To conclude the forum's activities, two workshops will be held on Friday:
Social media in tourism workshop.
A workshop on the experiences of managing local e-booking sites in the Kingdom.
