Riyadh-Amlak
From April 8 to 10, 2014 at the Riyadh Exhibition and Convention Center, the Saudi capital Riyadh will witness the International Fashion and Beauty Exhibition and ”Arab Women's Charm Exhibition” with the participation of local, regional and international fashion, beauty and women's care houses.

Organized by the ideal platform for showcasing products and services to the target audience in the fashion and beauty sectors, the exhibition highlights the latest products, technologies and the latest fashion and beauty trends in the Kingdom of Saudi Arabia, which is considered one of the largest and most competitive markets in the world in the fields of fashion and beauty, which represent the charm of Arab women.
The Arab Women's Charm Exhibition is a valuable opportunity to get very close to the fastest growing market and the world of fashion and beauty has witnessed a great development and gives a unique combination of a comprehensive coverage of all the needs of Arab women in this field The percentage of women in Saudi Arabia reaches 50% of the population and Saudi women are considered the most fashionable in the Arab world with spending rates on fashion and beauty amounting to approximately 15% of income.

Saudi women are the most well-dressed in the Arab world with a spending rate of approximately 15% of income.

The average spending of Saudi women in the beauty sector alone reaches 2 billion dollars a year, of which one billion dollars is spent on cosmetics and skin care, and we find that the average Saudi women spend between 5 to 8 thousand dollars per person on cosmetics and has the largest number of beauty salons and beauty centers.

When it comes to cosmetics, Saudi women spend between 5 and 8 thousand dollars per person.

As for the world of fashion in the Kingdom, we find that Saudi spending exceeds many European countries and is considered half of the Gulf countries' spending on fashion, reaching 6 billion dollars a year.

When it comes to the world of fashion in the Kingdom, we find that Saudi spending exceeds many European countries and is considered half of the Gulf countries' spending on fashion, reaching 6 billion dollars a year. <From the previous statistics, it is clear that the fashion and beauty sector in the Arab world in general and in the Kingdom in particular, the Saudi market is one of the most important target markets for major companies and brands in this field.