When specialized real estate journalism was absent from the Saudi media scene, the idea began to crystallize in minds to cover a wide void at the level of reflecting the real estate economic activity and its various «derivatives», owning the correct information and spreading the culture of real estate in a responsible manner that will be the weapon of the reader and follower through all forms of journalistic work.

Since the birth of the idea - which settled on a quiet fire to determine the course of its direction in delivering its media message in a professional manner - the newspaper has placed interest in specialized exhibitions in its priorities; because it fully believes in the weight that these events play in the economic movement and is the general indicator to direct capital towards successful investments, Therefore, «Amlak Newspaper» won the trust of businessmen since the first issue and interacted with it sincerely to be their «compass» and the friend of their investments and their elegant means of spreading through its paper and electronic pages and all the digital technologies used.

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We recall these orientations as we read in the forefront of the editorial word in the first issue, the editor-in-chief Mr. Abdulaziz Al-Issa writes: »Based on a new vision in the sky of real estate journalism, we celebrate today the release of the first issue of Amlak newspaper, which coincides with the opening of the 13th Riyadh Exhibition for Real Estate and Urban Development (Restatex 2010), The close relationship between Amlak and the exhibitions is clear, as the newspaper has maintained these distinguished relations until now, and even won several awards for its specialized and effective sponsorship and earned the title of «the common element in all exhibitions», which earned it the respect of all participants and exhibitors due to the press and logistical services provided by the newspaper team, in addition to the consultations provided by Amlak to the exhibition community.