Shamoul Holding is sponsoring the First Urban Forum as a strategic partner, The company emphasized its commitment to participating in such events related to cities and urban planning, given their importance to the local economy and to providing a better quality of life for residents, which in turn has a positive impact on the projects being implemented in these cities.

The company’s participation—which currently owns and is developing The Avenues Riyadh, one of the largest shopping complexes in the Middle East—stems from its belief in the importance of urban planning and development in shaping the future of cities and their residents, The company explained that such partnerships and collaborations with relevant entities, such as the Ministry of Municipal and Rural Affairs, are important for both parties, as they underscore the private sector’s role as a partner in these dialogues and initiatives, which will benefit all stakeholders contributing to and engaging with society.

The company praised the papers, research, and participating entities at the forum, which is being held in cooperation with the United Nations Human Settlements Program (UN-Habitat) and features experts, decision-makers, and stakeholders interested in the future of Saudi cities from both inside and outside the Kingdom. Over the course of three days, —from 20 to 22 Jumada al-Akhira 1437 AH in Riyadh—it will present its experiences and vision in urban planning to develop recommendations that support decision-makers.