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Survey: Promoting real estate projects and auctions: Between Influencer Awareness and Marketer Expertise (2)

Reading time: 2 Minutesأكد صقر الزهراني، مهتم بالتسويق، أن التجربة في الترويج للمشاريع العقارية أو المزادات عبر المؤثرين والجهات التسويقية أثبتت أن الأمر أكثر تعقيدًا من كونه مجرد ... Read more

Al-Zahrani: Influencers accelerate awareness, but real estate projects need a long-term product and strategy versus instant auction campaigns.

21/09/2025

Saqr Al-Zahrani Real Estate Projects
Royal Commission Riyadh - Real Estate Balance

What are the reasons why some applicants are not eligible to buy residential plots from Tawazun Real Estate Platform

Reasons why some applicants are ineligible to buy residential lands in the Riyadh real estate balance platform.

Mortgage in Saudi Arabia. Accelerating Growth Supports Residential Ownership Goals under Vision 2030

Saudi Arabia's mortgage growth of 15% and increasing home ownership to 63.7% by the end of 2023.

Real estate insurance in Saudi Arabia. A shield for the market and an engine for sustainable growth

A record rise in real estate insurance premiums in the Kingdom with a growth rate of more than 80% during the third quarter of 2024.

Real Estate Development Fund - Mortgage Loan Installments

Affordable Mortgage Program How do you benefit from first home financing?

The Real Estate Development Fund announces the benefits of the Easy Mortgage Program to support citizens' ownership of their first home.

New home financing from banks for individuals to move up 15% in September

Residential financing for individuals in Saudi Arabia decreased by 15% in September 2025 compared to the previous year.

Residential program

Public Investment Fund signs memorandum of understanding to enhance cooperation in the real estate sector

The Public Investment Fund signs a memorandum of understanding with Jones Lang LaSalle to boost Saudi Arabia's real estate sector.

Riyadh

Saudi Arabia's Retail Residential Mortgage Finance Growth 23.3% through September 2025

Residential mortgage financing for individuals in Saudi Arabia increased by 23.3% during September 2025 compared to August.

Saudi Real Estate Institute signs agreements

Saudi Real Estate Institute signs cooperation agreements with local banks to develop and qualify national cadres

Signing cooperation agreements between the Saudi Real Estate Institute and local banks to enhance the qualification of national cadres in the real estate sector.

Residential program

1.061 billion riyals deposited to the beneficiaries of the housing subsidy program for October

The Real Estate Fund (REF) deposited the profits of the contracts of the housing support programs to facilitate the ownership of beneficiaries and expand financing solutions.

The Second Forum Real Estate Balance - Al-Haqeel

Al-Haqeel at the Global Proptech Summit: We are moving to integrate “stable currencies” in the real estate sector 

Al-Hogail announces plan to integrate stable currencies into real estate financing to enable instant transactions with global financial centers.

International Monetary Fund Riyadh office market

Major U.S. real estate company plans to invest in Saudi Arabia next year

Hines plans to open an office in Riyadh in 2026 with a focus on industrial and mixed-use projects.

Real Estate Development Fund

An easy journey. The Real Estate Fund clarifies the steps to owning homes under construction

The Fund explains the mechanism and easy financing steps for booking and buying under-construction housing units through Sakany and Advisor platforms.

Dharma Agricultural Auction

Agricultural investment opportunity in the «Jewel of Dharma» auction»

An in-person and online auction on October 28, 2025 to sell fertile agricultural land in Dharma with an area of 5,241,374 m².

A record jump in Saudi real estate financing What are the expectations and future trends?

Mortgage loans exceeded 883.3 billion riyals, 77% directed to individuals, and new housing finance reached 11.94 billion in December 2024.

The reality of real estate insurance in Saudi Arabia Market Size in Figures

The real estate insurance market is seeing premium growth with new licenses, but policy penetration is limited due to low awareness.

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