Amlak Real Estate newspaper on its official Twitter account asked an important question about the role of real estate marketer in helping customers to make the decision to buy or sell, according to the information and service it provides to them. (real estate marketing)
The participants agreed that one of the most important information that the real estate marketer must provide is explaining the specifications of the property, its features and internal components, providing a fair valuation for it, and determining the prices of nearby and similar neighborhoods, the real estate marketer must look for pricing for properties of the same areas, number of rooms and type of construction, so that the buyer or seller is fully aware of the market value of his property.
While some emphasized the need to draw a complete analytical picture of the property in terms of the possibilities of adding and modifying floors, area, streets and their directions, neighborhood details, location, prices of neighboring lands, services available in the area, government facilities, health and educational facilities, all this information should be documented in a small booklet that is a guide to the property, all these things fall within the framework of transparency and the future vision of the property, the service provided by the marketer is not only persuading to buy but should be extended for after-sales service; because here the marketer becomes a real estate consultant, and the customer may resort to him later if he wants to put a fingerprint on the property.
Some interlocutors stated that the lack of this information has caused chaos and distortions in the real estate market, due to the lack of professionalism of many for this profession, which requires specific personal capabilities and everyone who wants to work in this profession must undergo training and qualification with specialized courses approved by the official authorities; so that we can adjust the market thermometer from some outsiders who consider real estate marketing as a price negotiation through which the broker receives his share from the seller and the buyer together.
Related Topics: real estate - international trade - real estate sector - residential villas - licenses - loans - residential schemes - national campaign - real estate marketing
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