off-plan sales projects is one of the most important development projects supported by the housing program, which enabled the private sector to participate in increasing the appropriate housing supply to cover the gap in housing supply in various cities of the Kingdom, and through innovative partnership models with local and international developers, more than 363 thousand housing units were pumped, whether for land provided by the Ministry of Housing or the private sector, according to the report housing program by the end of 2025.

Perhaps one of the most important points of distinction for off-plan sales projects is their low cost compared to ready-made real estate projects, where the savings rate reaches between 20% to 25% in most cases, and what it offers the customer choices between finishes or modifications available, and despite the multiple options between projects and the housing support provided to beneficiaries, some real estate development companies face difficulty in marketing or selling their projects being off-plan!

Despite the legal guarantees that preserve the customer's rights and obligate the developer to deliver on time and so on, there is a weakness in the marketing results to attract customers compared to ready-made housing, and we can say that one of the most important reasons for success in selling this type of projects is the orientation towards the customer and knowing his realistic needs in his future housing Whether the details of the real estate unit and its division and its suitability for his temporary need or the finishes and guarantees provided to him, and most importantly, the ability of the marketing department to convince him of the advantages of these projects and the benefits accruing to him, whether by saving material value or other services and benefits, i.e. increasing awareness of the benefits of these projects is the cornerstone of success, God willing.
@MounesShujaa