The identity of the Saudi National Day for 2026 carries the slogan «Our pride is in our nature,» in a visual formulation based on a set of authentic values and traits that shape the features of Saudi society, and transforming these values into elements present in the slogan, design and various identity applications.
The slogan «Our pride is in our nature» is a key axis of the identity, which is based on pride in the homeland and belonging to it, by highlighting qualities associated with Saudi society, and appearing in the identity through six main phrases: «Our pride is in our courage,» «Our pride is in our vision,» «Our pride is in our authenticity,» «Our pride is in our ambition,» «Our pride is in our generosity,» and "Our pride is in our nobility."
Each phrase offers an independent value, but at the same time, they are linked to the main slogan to form a complete vision of national identity. Courage, vision, authenticity, ambition, generosity, and magnanimity are not separate elements in the design, but rather traits whose presence is united under the umbrella of "Our Pride is in Our Nature."
A design inspired by Saudi heritage
On a visual level, the identity combines geometric lines and motifs inspired by traditional textile arts in the Kingdom, in an attempt to link contemporary design with an aspect of Saudi heritage.
The «Saudi script» occupies a key position in identity applications, as it is one of the elements that reflect authenticity, unity and pride in the Saudi identity, along with the decorations and visual compositions that give the logo its presence in the various materials related to the occasion.
The 2026 identity continues to use the slogan "Our pride is in our nature" that appeared in last year’s identity, relying on an integrated visual system that helps to unify the presence of National Day in various uses.
One identity for the various aspects of the celebration
The identity's presence is not limited to the logo, as its guide includes a set of elements that define how the identity is used visually, starting with the logo, its colors and methods of employing it, up to the design templates, images and graphics.
The application of the identity extends to internal and external advertisements, offices, commemorative products, and other materials related to the National Day, ensuring that the occasion appears within a unified visual framework across various platforms and events.
The General Entertainment Authority calls on governmental, private and non-profit entities to adopt the identity in events, initiatives and media and communication materials related to National Day, and to adhere to the approved identity guide, in order to enhance consistency in highlighting the occasion and give the slogan “Our Pride is in Our Nature” a unified presence in various uses.
This comes with the arrival of Saudi National Day on September 23 of each year, while the 2026 identity carries a message that summarizes its idea as the source of pride is not only in what has been achieved, but also in the values and characteristics that form part of the identity of Saudi society.
