<Many businessmen and owners of real estate institutions make a mistake when they focus all their efforts and attention in the field of construction and construction of residential and commercial units for companies and all their work is focused day and night in choosing the latest design models for the construction of residential or commercial units to look at them after the completion of all that is a major issue is how to market the huge and large number of their real estate units, whether residential or commercial units.
Some may say that real estate marketing is considered one of the main branches of marketing science, which is also considered one of the basic sciences in the broad field of management sciences, so why do real estate companies concern themselves with marketing? But we say that real estate companies and institutions do not necessarily undertake marketing themselves, although they can establish a marketing department in a scientific manner and not just a decoration and supplementing the number, but we mean that the planning for marketing the real estate units begins along with the start of the construction of real estate units, not after the completion of their construction, and then begins thinking about how to market, whether through its marketing department or through specialized marketing companies that demand large sums of money.
The search for how to market the real estate units may take several months and perhaps years, and these units are like frozen funds, and then the owners, unfortunately, start practicing the traditional aspect, which is to reduce the prices of real estate units by X% or sell in installments or rent them after the goal was initially to sell them to ensure a quick financial return and invest it in investment projects.
The lack of planning to market the product in a scientific manner traps businessmen and owners of real estate institutions in major financial crises, especially if the source of their funds is through banks or financing institutions that set a specific time to recover the financing amounts with their high interest, and when defaulting on repayment, sanctions are applied, which of course leads to huge losses that may put the investor under the judiciary, as the lack of good planning to market the product and the inability to dispose of it puts it in the box of market depression that makes the options few. In conclusion, we say planning and then planning first and second, not starting work, then research, research, floundering, and then huge losses.
Some may say that real estate marketing is considered one of the main branches of marketing science, which is also considered one of the basic sciences in the broad field of management sciences, so why do real estate companies concern themselves with marketing? But we say that real estate companies and institutions do not necessarily undertake marketing themselves, although they can establish a marketing department in a scientific manner and not just a decoration and supplementing the number, but we mean that the planning for marketing the real estate units begins along with the start of the construction of real estate units, not after the completion of their construction, and then begins thinking about how to market, whether through its marketing department or through specialized marketing companies that demand large sums of money.
The search for how to market the real estate units may take several months and perhaps years, and these units are like frozen funds, and then the owners, unfortunately, start practicing the traditional aspect, which is to reduce the prices of real estate units by X% or sell in installments or rent them after the goal was initially to sell them to ensure a quick financial return and invest it in investment projects.
The lack of planning to market the product in a scientific manner traps businessmen and owners of real estate institutions in major financial crises, especially if the source of their funds is through banks or financing institutions that set a specific time to recover the financing amounts with their high interest, and when defaulting on repayment, sanctions are applied, which of course leads to huge losses that may put the investor under the judiciary, as the lack of good planning to market the product and the inability to dispose of it puts it in the box of market depression that makes the options few. In conclusion, we say planning and then planning first and second, not starting work, then research, research, floundering, and then huge losses.
