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Dr. Hussam Youssef writes: One olive is enough

Management - Intelligence - Management Science - Real Estate

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At the top of the priority list for all organizations worldwide—whether they produce goods or provide services—are two matters of utmost importance: reducing and optimizing expenses, as well as maximizing profits, doubling growth rates, and striving to increase them further, Of course, there are other concerns, such as building a good reputation and an influential brand among consumers, among other things, but organizations rely heavily on achieving profitability and reducing standard operating costs as benchmarks for measuring performance, and evaluations are always based on these two criteria as among the most important institutional considerations.

How many ideas have saved companies millions of dollars, and how many other ideas and decisions have also brought down organizations and caused them unnecessary losses? This is clearly evident in the commercial aviation sector; In Hong Kong, Cathay Pacific devised a method to reduce fuel consumption by removing the paint from the aircraft fuselages, which reduced the aircraft’s weight by 200 kilograms, which in turn reduced fuel consumption and saved the company over $100 million.

In the 1980s, American Airlines managed to save over $40,000 in a way that might seem amusing: the company removed just one olive from every in-flight meal, after realizing it was on the verge of incurring a loss due to high fuel prices at the time. This was done without resorting to complex calculations or sophisticated scientific and statistical theories, and without consulting foreign experts to narrow the gap between expenses and revenue, nor did they form committees to research and study the issue, formulate recommendations, and discuss those recommendations to determine the proper way to begin implementing the first steps, etc.

Recently, a report by the International Air Transport Association (IATA) showed that reducing aircraft landing time by just one minute saves 18% in fuel costs globally, equivalent to $14 billion annually. . Furthermore, every minute of flight time lost consumes about 62 liters of fuel and adds about 162 kilograms of carbon dioxide, which pollutes the environment and contributes to climate change.