“The Middle East's Riviera. AMAALA targets 2.5 million travelers and creates more than 2,500 hotel suites

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The Public Investment Fund (PIF) yesterday unveiled the general outlines of AMAALA, an ultra-luxury tourism destination on the Red Sea coast, dubbed the “Riviera of the Middle East.” The project aims to establish a whole new concept of luxury tourism centered around wellness, health and wellness.

The project is expected to break ground in the first quarter of 2019 and open the first phase in 2020.

The cornerstone is expected to be laid in the first quarter of 2019 and the first phase is expected to open at the end of 2020, and the entire project will be completed by 2028,

A key driver of economic diversification

AMAALA is a key driver of economic diversification, creating investment opportunities for the local private sector and attracting foreign direct investment to contribute to the development of the Kingdom's tourism sector, preserving cultural and environmental heritage and achieving sustainability in line with the Kingdom's Vision 2030.

Amala is a key driver of economic diversification, creating investment opportunities for the local private sector and attracting foreign direct investment to contribute to the development of the Kingdom's tourism sector. The project combines the tranquility of nature, mountain views, crystal-clear marine areas for diving enthusiasts, a maritime museum, integrated sports and fitness facilities, and a marina dedicated to luxury yachts and small boats on the Red Sea coast.

AMAALA, along with NEOM and The Red Sea, is part of a portfolio of mega Saudi projects that will help attract more investment, develop a new tourism ecosystem in the Kingdom, and maximize its role in supporting economic diversification and creating high-value jobs.

The Investment Fund explained that AMAALA is part of a portfolio of mega Saudi projects that will help attract more investment and develop a new ecosystem for tourism in the Kingdom and maximize its role in supporting economic diversification and creating high-value jobs.

2500 hotel rooms and suites and 700 residential villas

<The Public Investment Fund (PIF) will be responsible for the initial financing and development of the project to become a distinctive tourist destination within the Prince Mohammed bin Salman Nature Reserve in the northwest of the Kingdom. The project provides an exceptional opportunity for private investors and operators to finance the development and operation of various project facilities. <AMAALA features an unprecedented level of luxury across hotels and private villas alike, with distinctive architectural designs that reflect good taste. The project offers 2,500 hotel rooms and suites and 700 residential villas, in addition to more than 200 high-end retail stores, a range of distinctive exhibitions, galleries, craft workshops, and retail shops supported by a wide range of unique international and local restaurants and cafes, as well as a unique art village, which is a unique opportunity for private investors and operators to develop and operate the project's various facilities. It will also host a contemporary art village, providing distinctive experiences for resident and guest artists and arts academics that will contribute to the growth and development of Saudi artists and host a wide range of artistic and cultural events, providing multi-use spaces for meetings and performances, including theater, music, museums, art galleries and sculptures.

Nicholas Nicholas

Nicholas Nicholas

Nicholas Nicholas

Nicholas Nicholas.

Nicholas Nibbles as Executive Director

The Fund has announced the appointment of luxury hospitality and development expert Mr. Nicholas Nibbles as Chief Executive Officer of AMAALA, responsible for developing the strategy and overseeing the operations of the project.

Nicholas Nibbles has been appointed CEO of AMAALA. “AMAALA will awaken the world's imagination by redefining the current concept of the luxury tourism experience, especially in the areas of wellness, treatment and recreation. Our concept is to provide a rich offer that meets the individual needs of customers and provides integrated services in one place according to the best standards in the world, to represent a unique integrated chain in the world for the concept of sanatoriums and medical tourism, in an integrated system of landscapes, facilities and supporting services.”

Naples added that AMAALA is a unique and integrated series of sanatoriums and therapeutic tourism.

Nibbles added: “The exclusive offering of wellness, in all its forms, will be accompanied by art, culture, sports, fashion and wellness offerings, providing an experience tailored to the luxurious lifestyle guests seek, including the project area's suitability for year-round cruises.”

Nibbles added: “The exclusive offer of wellness in all its forms will be accompanied by art, culture, sports, fashion and wellness offerings, providing a tailor-made experience to match the luxury lifestyle guests seek.