( Real Estate Marketing ) - Real estate expert Fahad Abdulrahman Al-Shabib has laid out 11 important tips for businessmen who are about to open real estate offices, summarizing them in the following points:
1- Make sure to form relationships with offices that are run by Saudis.
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2- Don't limit your focus and networking to the perimeter of the office, or the neighborhood square in which your office is located.
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3- Specialize in marketing two types of real estate such as land, condominiums, and condominiums on demand due to the different tastes of consumers.
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4- Dedicate two days a week; one day to walk around the neighborhood to see what's new in the neighborhood, and the other day to visit real estate offices to strengthen the relationship between colleagues.
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5- Don't be keen on putting up a lot of billboards for the first offense, and it can be replaced in residential complexes or units (apartments) by putting a brochure or office card.
5- Don't be keen on putting up billboards.
6- Build relationships with the workers who guard the buildings and villas, and work on wooing them so that if a customer comes to them, they give him your card, and do favors with them according to your ability.
6- Do not be keen on putting billboards for the first offense, and it can be replaced by putting a poster or office card.
7- When starting your real estate business, you must adhere to the following:
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- First, patience, patience, patience.
- Intend to yourself that you need a year to build relationships and learn.
- Don't babysit frustrated and cynical people.
- Don't talk too much about the property, your activity, the way you work, and the time and days you work in the office.
- Be satisfied at the closing of the sale with your division even when you know you are outnumbered.
- When you open your office, I intend to take at least 1% out of every transaction for the sake of God."
- Building relationships with money brings you closer to the people with money until you are in control.
- Keep extracting a percentage of every sale and pay out of your own pocket to develop the office and it will come back to you exponentially.
- Make sure you write down everything you pay for the office to review at the end of the year.
Real Estate Marketing in Classifieds
8- Make sure to place classified ads in online newspapers and some social media accounts to introduce the office, and before that you are ready to answer inquiries and make offers and do not overload the caller with too many offers.
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Know when to carry out your advertising campaign, arrange your offers to be before the return of schools and work and start your announcement. The period before Ramadan to the end of Dhu al-Hijjah is a period of high demand for renting apartments because it is the season of marriages and job or living transfers, you must have a suitable number for renting apartments, especially the month of Ramadan, which is the rental market for annual apartments for families and a market for rentals, and in this period weak purchase.
9- Make sure to meet the customer more than communicating with him and send him the location of the property, and when meeting him, make sure he is comfortable and give him your ball and do not overload him with your proposals, whether he asks you or not, and when you part, communicate with him without disturbing him, such as communication times or frequency of communication, and if you complete the sale with the customer, make sure to communicate with him and encourage him to bring customers to you and be a partner with you in the endeavor.
9- Make sure you meet the customer more than communicating with him and send him the location of the property.
10- Make sure the office is clean and provide good hospitality, and it is best to have a coffee worker who is neatly dressed and wears the official office uniform, and if you are a smoker, be careful not to smoke inside the office; and calculate that the office is for the public, so the young, old and women enter you, and those who enter with their children, make sure to have candy pieces such as small bottled water in the office as a kind of welcome.
10- Make sure the office is clean and clean.
11- If you have the financial ability, agree with a factory specialized in manufacturing the Hijri and Gregorian calendar and choose the appropriate form with a notebook with an office sign and its data, you provide gifts to your colleagues from offices and your customers on an annual basis, it is marketing for your office throughout the year, and also if possible for inexpensive gifts for children presented to them in the presence of their father the customer, it has an impact on the hearts of children, their father and their mother (the customer) if she is present as professional marketing and the percentage of the customer's return to you to negotiate again 70% thanks to the wife.
Related Topics: real estate - international trade - real estate - residential villas - licenses - loans - residential schemes - real estate marketing - construction
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