The Ministry of Municipal and Rural Affairs and Housing won two awards as part of its participation in the International Customer Experience Awards for 2021, held in the Dutch capital of Amsterdam, with the participation of representatives from leading global organizations across various private and public service sectors. The Ministry was recognized for providing exceptional experiences in serving beneficiaries and offering a variety of user-friendly digital solutions.

The Ministry won the Silver Award in the “Optimal Use of Customer Data and Preferences” category, competing against more than seven leading global and local organizations. These achievements reflect the Ministry’s efforts to develop and improve the customer experience at the Ministry of Municipal, Rural Affairs, and Housing, with the aim of enhancing the level of services provided to align with the National Transformation Program’s initiatives aimed at improving quality of life, in accordance with the Kingdom’s Vision 2030.

The “International Customer Experience Award” is considered one of the most prestigious global awards in the field of customer experience, as it is held annually with the participation of numerous government agencies, companies, banks, and major telecommunications firms worldwide, The award is sponsored by the “Customer Experience Professionals Association,” which is the leading professional association in customer experience and is also responsible for issuing professional certifications to those working in the field of “customer service,” The award is also sponsored by the British Cranfield School of Management and the British trade journal *Customer Experience*.

It should be noted that the results were announced at a virtual ceremony attended by His Royal Highness Prince Saud bin Talal bin Badr, Deputy Minister for Customer Experience, and Eng. Sari Al-Omaim, Director General of the General Administration for Customer Experience, along with the team responsible for the two awards, at the ceremony organized by the International Customer Experience Awards.