Many specialists consider that Sales management in any company is the main artery through which money and profits flow that help in the growth of the company and its continued progress over competitors, so the sales process must be managed professionally by applying all systems and plans as the financial results and profits of the company are the result of the performance of the sales department and its personnel, and therefore the good selection of sales personnel is one of the most important reasons for success, it is necessary to choose individuals with the talent to present the product and explain its advantages so that the customer trusts the company and the products it offers,
The sales process begins when the marketing department finishes developing marketing and promotional plans that aim to find a potential customer who has the passion and desire to discover the advantages of the product that the company has promoted, and the role of salesmen is to convert the potential customer into a permanent customer.
<The sales department in real estate companies is the most obvious example as it is linked to all departments of the company: At the beginning of each new project, the marketing department starts its work as mentioned and the sales manager has lengthy sessions with the marketing department, the financial department and the on-site implementation department to determine many things such as:
* Unit pricing (pricing is the responsibility of the marketing department, but the sales manager's opinion counts because the sales staff are the ones who face the customers and know their requirements). <This step is related to the financial management and the target of financial inputs, as well as the implementation department, which is committed to implementing the units sold according to the timetable specified in the sales contracts to gain customer satisfaction.
* Preparing several payment plans and down payments (due to the high value of real estate units and the different customers in terms of financial solvency and their ability to adhere to a unified payment system, the sales department develops several systems for the payment of down payments and installments, whether monthly or annual, so as not to lose any customer).
* The beginning of the advertising campaign and various means of promotion (advertisements, publications, exhibitions).
Sales management is the main driver and indicator of the company's success in achieving its goals and applying the business strategy properly.
Sales management is the main driver and indicator of the company's success in achieving its goals and applying the business strategy properly.
Marketing Expert
