His Excellency the Minister of Municipal and Rural Affairs and Housing, Mr. Majid bin Abdullah Al-Haqil , approved the advertising plan for the Hafr Al-Batin Municipality, in order to activate the strategy for developing outdoor advertising within Saudi cities, which includes a number of initiatives and enablers aimed at developing the outdoor advertising sector in a manner that is appropriate to the identity of each city and its economy.
The Secretary of Hafr Al-Batin Governorate , Engineer Khalaf bin Hamdan Al-Otaibi, explained that the municipality’s advertising plan includes a number of initiatives and enablers aimed at developing the advertising sector in a manner that is consistent with the urban identity of Hafr Al-Batin city. It aims to improve the urban landscape, raise the efficiency of managing the outdoor advertising portfolio, increase the participation of the private sector, support digital transformation and smart city elements, in addition to raising the rates of financial sustainability.
He pointed out that adopting the advertising plan will contribute to increasing the transparency of investment opportunities in the sector, reducing visual distortion, governing the business of the advertising sector, enabling new advertising means and segments such as building facades, vacant land, and public transportation, and determining appropriate numbers of billboards that prevent their unregulated spread. He noted that, according to the new advertising plan, the number of billboards in Hafr Al-Batin city will reach 120 billboards and the number of new segment billboards for advertisements will be 52 segments.
