New Square Development Company, a Public Investment Fund company, concluded its participation in the World Smart Cities Conference 2024, which was held in Barcelona, Spain, during the period November 5-7, in its 14th edition. New Square reviewed plans to redefine urban development, as the conference brought together leading leaders, companies and experts from around the world to discuss the current challenges facing smart cities.

New Square's CEO, Michael Dyke, participated in a panel discussion highlighting the redefinition of future urban cities. The CEO of New Square, Michael Dyke, participated in a panel discussion to highlight the reshaping of future urban cities, during which he emphasized the focus on enhancing and raising the quality of life in the future and pointed to the use of modern technologies in the destination such as the Internet of Things and smart transportation solutions.

New Square's CEO, Michael Dyke, participated in a panel discussion to highlight the plans to redefine urban development. <A number of executives from New Square also participated in other sessions on innovative solutions, the importance of smart and urban infrastructure, and the interconnected nature of transportation and spaces to enhance quality of life. The New Square team showcased its pioneering approach to shaping urban life. <The New Square booth at the conference witnessed great interest from visitors and investors, where live, augmented reality and virtual reality experiences were presented in the New Square valleys surrounding the Cube, in addition to reviewing the technologies used to activate the five senses in the iconic Cube building and the future of shopping, retail, entertainment and life inside the New Square Downtown. They were impressed and engaged with the destination, which can be reached within a 15-minute walk.