Execution by tuk-tuk or billboards
Aeed bin Rajeh
Some marketers are going out of their way to differentiate the real estate offer through competitive pricing in order to attract customers or in the hope of convincing the seller after convincing the customer.
<This method has affected price conflicts that may occur in a single real estate offer whose pricing varies with different marketers, and the policy of not changing the price agreed upon in the brokerage contract has contributed to addressing this issue. This is in addition to the contribution of the rental index in determining the approximate prices of rental units, which facilitated the possibility for customers to know the price range and helped avoid fraudulent operations in the prices of units, but as for the sale, the issue still exists.
There is no doubt that different property prices affects the decision to buy, and it also tarnishes the reputation and credibility of the real estate offer, and the property owner may pay a price for his keenness to sell when he gives different prices to marketers and limits the speed of selling the property with this decision.
In the past, there were not many real estate applications, and the impact of the presence of advertising in an accredited real estate platform had a great impact on implementation and increasing deals, but after the great spread and multiplicity of these applications, some marketers have crooked ways to attract the customer or owner in a way that suggests that this party is a buyer of the property and not a marketer or broker, and many applications focused on real estate brokers and their subscription packages, without sufficient attention to the quality of brokers or their credibility.
From what we have seen in the field, the real estate marketers are now focusing on real estate brokers and their subscription packages, without sufficient attention to the quality or credibility of the brokers.
As a matter of fact, execution through TikTok, billboards or social media platforms far more than licensed real estate apps; making many real estate professionals not consider renewing their subscriptions because they do not feel the high costs of app services are worth it.
Hamat Real Estate CEO
