New Square Development Company, a PIF company, participated in the Public Investment Fund and Private Sector Forum, which was held on February 12 and 13 at the King Abdulaziz Convention Hall in Riyadh.

The participation of New Square in the forum was aimed at enhancing communication with partners and investors. The participation of Jadeed Square in the forum aimed to enhance communication with partners and investors, showcasing the remarkable progress in the development of the destination, as well as the cooperation opportunities currently available.

Jadeed Square's participation underlines its commitment to support the private sector and contribute to driving economic growth in line with the Kingdom's Vision 2030.

During the forum sessions, Karl Chebrowski, Head of Business Development at New Square, reviewed the integrated real estate solutions offered by the destination, which include residential and commercial projects, tourism and entertainment facilities, and the retail sector, noting the importance of partnerships with the private sector to take advantage of the investment opportunities available in New Square.

The CEO of New Square spoke at the forum. Tariq Al Musharraf, Chief Financial Officer of New Square, spoke in a panel discussion titled “Enabling the Real Estate Market”, which emphasized the importance of integrating operational processes and financial resources to enhance efficiency and achieve a sustainable positive impact on the destination.

He also touched on the mechanisms of managing the destination's real estate portfolio, which includes residential, commercial, tourism, leisure and retail projects. <He also touched on risk management and transparency in all New Square operations, noting that strategic collaboration with the private sector contributes to unlocking development support, ensuring the creation of an exceptional destination for generations to come. The new square is characterized by large and sophisticated urban spaces that reflect a modern vision for development, with an integrated transportation system and sustainable infrastructure that supports Riyadh's ambition to become one of the largest economic cities in the world.

Riyadh's ambition to become one of the largest economic cities in the world.