Chopard recently opened its second trade show in the Kingdom Mall in Riyadh, the mall houses the finest and best brands in the Kingdom within a large variety of high-end stores and showrooms, as part of its expansion policy with its partners in Attar United Company, the only partner that owns the Chopard brand franchise to open stores in the Kingdom.

The showroom was designed with French expertise under the leadership of French architect Thierry Despont, who maintained the character of the company's showrooms, forming a modern touch throughout. The exhibition was designed with French expertise under the leadership of French architect Thierry Despont, which maintained the character of the company's exhibition designs, forming a modern touch throughout the exhibition to make visitors feel that they are in an elegant private home with prominent corners to display high-end jewelry creations, watches and accessories.

On the occasion of the opening of the exhibition, Chopard has announced that it will open a new showroom in the Kingdom. <Mohammed Siddiq Attar, CEO of Attar United, said that this opening is part of the long-standing commitment of both the Chopard family and the Attar family towards developing the Chopard brand and expanding its reach in the Kingdom, especially considering that the new showroom is the second to open after the first one that opened at Panorama Mall in Riyadh in April 2014. In the next phase, the company plans to open a new store in Jeddah.