Poll: Abdullah Alsaleh: Investing in rest stops and resorts during the summer vacation is a promising opportunity, as the demand for local entertainment is driven by the sometimes extreme heat and the difficulties of traveling abroad. With the growing importance of «domestic tourism», these destinations have become the preferred choice for families and individuals looking for both comfort and privacy.

Malak Al Saadoun: <Attractive resorts combine residential units with activities for children

Malak Al Saadoun, a real estate broker, explained that there are competitive features that distinguish the attractiveness of resorts from each other such as:

• The quality of design and outdoor spaces: Thoughtful distribution, abundant planting, shade and spray areas that create a refreshing atmosphere.
• Pool.
• Pool: Safe and attractive design with night lighting and water elements that add aesthetic value.
• Cleanliness and service level: Strict cleanliness standards and quick response foster trust and ensure repeat visits.
• Diversity of facilities and services: Children's play areas, air-conditioned outdoor seating, equipped barbecue areas, and services for organizing small family events.
• Inclusive experience: Every detail of the guest's journey is taken care of from booking to departure, with various leisure activities available.
Al Saadoun said that there are a number of factors that are attractive to customers, such as private restrooms with open pools, which provide privacy and suit the hot summer weather, as well as integrated family resorts that combine residential units with children's activities and spray-cooled or air-conditioned outdoor sessions, and also restrooms with various green spaces that offer outdoor sessions, water games and barbecue areas, making them ideal for families and groups.

Saadoun said there are a number of factors that are considered a factor in attracting customers, such as private restrooms with open pools, which provide privacy and suit the hot summer weather.

To ensure continued revenue from restrooms and resorts outside of the summer season, Malak Al Saadoun said: The following strategies can be followed:

• Reduce costs by applying environmental sustainability concepts: Using solar energy, smart irrigation systems, and minimizing water and electricity waste can reduce operational expenses and improve efficiency in the long run.
• Offer annual memberships and subscriptions: Such as monthly visitation packages or family or corporate memberships, creating a steady and sustainable source of income throughout the year.
• Renew with each season: By adding seasonal touches to the design or activities (such as winter events or fall sessions), giving visitors a renewed reason to return each time.
• Continuous and seasonal marketing: By updating content, launching seasonally appropriate offers, and highlighting the strengths of each customer segment.
• Diversify revenue streams and services offered: Such as renting the site for special events, holding training programs or workshops, or even dedicating open days for community activities.

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