Azad Properties has signed a strategic leasing agreement with Apparel Group, one of the region's leading retail groups, to bring a selection of leading international brands and premium retail and F&B concepts to the Souq7 destination in Jeddah.

Azad Properties has signed a strategic leasing agreement with Apparel Group, one of the region's leading retail groups, to bring a selection of leading international brands and premium retail and F&B concepts to the Souq7 destination in Jeddah.

<Under the collaboration, 13 fashion and F&B brands will open at Souq7, spanning a total leasable area of approximately 9,000 square meters. The lineup includes well-known international brands such as Allo Beirut, Nando's, Skechers, Grand Center, Cold Stone, BBZ, Crocs, Babies and More, Sushi Library, Beverly Hills Polo Club, with additional brands to round out the mix.

<The stores are scheduled to open in the fourth quarter of 2025 as part of a phased operational plan to position Souq7 as a modern retail destination where local culture meets global experiences. The integration reflects both parties" commitment to delivering a unique shopping and hospitality experience, tailored to the aspirations of Jeddah's consumers.

<Commenting on the agreement, Ayman Al Barti, CEO of Azad Real Estate, said: ”Our collaboration with Apparel Group, one of the region's leading forces in the retail sector, is a significant step in elevating the Souq7 experience and enhancing its diversity as we continue to shape an integrated destination where culture, community engagement and thoughtfully designed experiences converge."

Aiman Al Barti, CEO of Azad Real Estate, said.

This agreement is an extension of Azad Real Estate's strategic growth plan and reflects Apparel Group's confidence in the uniqueness of Souq7 and its potential to be one of the main pillars of the evolving retail scene in Jeddah.

This agreement comes as an extension of Azad Real Estate's strategic growth plan.