Villa View. Critical element in the buying decision

Abdullah bin Saleh

In recent years, the real estate development sector has witnessed a wide variety of residential projects, but customer behaviors reveal that the “show villa” is still the most prominent tool in driving purchasing decisions.

<In a practical experience with a customer who wanted to buy the home of a lifetime after having the necessary liquidity, it turned out that the accuracy of the specifications helped narrow down the options to three suitable housing units. Upon on-site inspection, one of the units stood out as a perfect match to his requirements, prompting him to request a reservation for the “show villa” itself. To his surprise, it was already booked and only empty units remained. <The customer asked a logical question: Could the desired unit be furnished to the same level as the show villa? The answer was no, as there was no collaboration with interior design companies or furnishing service providers. This answer prompted the customer to reconsider his options and go straight to looking for other alternatives.

This incident raises the question. <This incident raises fundamental questions about the importance of strategic partnerships between real estate developers and interior design and furnishing companies. It emphasizes that the customer is looking for a complete residential experience, not just an empty unit. A furnished home enhances the buyer's imagination and gives them a vivid visualization of their future lifestyle, which explains the high demand for show villas compared to the rest of the units.

<Offering after-sales services, whether through ready-made furnishing packages or partnership contracts with specialized companies, is no longer a complementary option, but a key element in accelerating sales and enhancing customer confidence. These services not only increase the attractiveness of the project, but also give it a competitive advantage in a crowded market. <The bottom line is that this customer experience is not an isolated case, but rather a growing trend in the real estate market. Developers need to rethink their marketing tools and move from selling units as static products to marketing them as integrated solutions for modern life. Only then will the “show villa” transform from a marketing model to a critical strategic tool in closing deals.

Real estate developers need to rethink their marketing tools and move from selling units as static products to marketing them as integrated solutions for modern living.

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